Fairness creams is a big business in India. Really big. Watch any channel on TV and count the number of ads related to getting fair, looking beautiful. These ads have been aired since so many years and will continue to do so. Thanks to our obsession with looking fair.
Most of us are obsessed. Is it because we have been brought up in society where having dark complexion is considered a curse? or We have too much peer pressure to look beautiful which somewhere down the line has been equated with being fair? or we just want to ape the west. Gori chamdi included.
Whatever be the reason, this obsession is not going to die soon. So do these fairness creams really make sense? I have used it a few years ago. Thanks to the cream being available on my mom's dressing table. Did it work ? Yes because a girl later on complimented that i look a lot fairer than before. Infact she was shocked.Now I dont want to vouch for the fairness cream. Maybe there must be some other reason. Or maybe the fairness cream really worked. I dont know. This was six years ago. So recently when my mother complained that i look a shade darker and that i should 'take care' of myself, i decided to use my old friend. And the results are not as good as before. :)
I got a very strong opinion from one of my doctor friend who said these creams should be banned as there is no way that these creams can control the amount of melanin produced by skin which determines our skin colour. These creams(read chemicals) are just bleaching agents. And they have harmful side effects when used over long term.
So the verdict is fairness creams work (a liitle) for sometime/some people, when combined with other conducive factors. Some of the other conducive factors are :
1) Shut yourself up in your home. Dont venture out, avoid sunlight and dust. For one month. Or may be more if you can. I bet you will see the difference.
2) Get yourself a software job. Reach the office before sun shows up. Preferably drive in a AC car. Find a place in office where the AC is strongest. Dont go home till the last of the sun rays have left. Try it out. This will work. Atleast this is a pretty feasible solution as compared to going to the poles.
3) Try out all the natural alternatives that are available in the indian kitchen.
4) Change the society outlook towards skin colour.
For much better articles on this topic visit:
Fairness Cream Case study by an MNC : You got to read this.